Symphony started its journey in 2008 when there were rarely any other local players in the market. The strong communication needs of the people encouraged the brand to initially set foot in the market with bar phones. Smartphones were eventually introduced in 2012 and it was widely accepted and adapted by the mass population of Bangladesh. Symphony gave millions of users their first taste of smart devices and this advancement brought about a revolutionary transformation in education, trade & commerce, social networking and entertainment within and beyond the country.
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Symphony currently has its first assembling plant, a 57,000 sq. feet establishment at Ashulia, up and running already. Very recently, Bangladesh Hi-Tech Park Authority has facilitated them by allocating another six acres of land at Gazipur for setting up the second plant.
Within just two years of inception, achieved the market leader position and since 2011. The brand is holding the title for being the ‘Number 1 handset brand’ in Bangladesh till today for its mid-range price smartphone. Even just a few years back, the mobile device industry was mostly driven by Nokia.
Competitive pricing strategy, adaptation of cutting-edge innovation. The largest nationwide distribution of over 17,000 outlets have contributed behind the success of Symphony. At the moment, the brand holds 29% of total market share and 23% of the smartphone market share in the country.
To offer the essence of the latest technological innovation at an economical price. It has generally directed its communications towards the youngsters and the aspiring middle-income youth. Symphony has thereby positioned itself uniquely as the general people’s local brand, a trait which even its international competitors cannot shake.
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Symphony the most popular smartphone brand of Bangladesh launched a new smartphone Symphony Z12. This is one of the low price smartphone in Bangladesh.